Case Study Novus AI – Brand Identity & 3D Visual Language for Generative AI (UK)
UI/UX & Graphic Design
Verified Production Architecture
Project Overview
Novus AI is a brand design and digital presence transformation executed for a generative enterprise search startup in London, United Kingdom, preparing for their institutional Series-A fundraise.
Client & Location
Novus Intelligence Labs Ltd
Location: London, UK
Industry: Artificial Intelligence & Enterprise SaaS
Challenges
- Generic, developer-centric logo and website that failed to communicate enterprise credibility.
- Difficulty explaining abstract vector retrieval algorithms visually to non-technical investors.
- Need for consistent visual guidelines across pitch decks, website, social assets, and marketing collateral.
Solution
SM Softwares developed an iconic geometric brand identity, custom 3D isometric product visualizations, a sleek modern marketing website UI, and an investor presentation deck.
Technologies Used
- Figma UI/UX & Web Prototyping
- Cinema 4D & Blender 3D Product Renders
- Adobe Illustrator & Vector Iconography
- Comprehensive 80-Page Brand Style Guide
Results & Business Impact
- Assisted client in successfully closing an £8.5 Million Series-A round led by European VCs.
- Website marketing conversion from visitor to demo request increased by 112%.
- Featured in multiple international design showcases for excellence in tech branding.
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