Case Study KlarAuto – EV Subscription Portal Conversion-Driven UX Redesign (Germany)
UI/UX & Graphic Design
Verified Production Architecture
Project Overview
KlarAuto is a digital electric vehicle (EV) flexible subscription service in Stuttgart, Germany. SM Softwares conducted an extensive UX audit and full funnel redesign to minimize checkout friction.
Client & Location
KlarAuto Mobility GmbH
Location: Stuttgart, Germany
Industry: Automotive & Clean Mobility
Challenges
- High drop-off rate (68%) during the multi-step identity verification and vehicle tier selection phase.
- Confusing pricing models with hidden insurance options frustrating German consumers.
- Mobile user experience was clunky with low conversion on smartphones.
Solution
We conducted quantitative user testing and streamlined the booking flow into a transparent 3-step checkout with interactive vehicle 360 degree previews, clear all-inclusive pricing breakdowns, and instant identity verification UI.
Technologies Used
- Figma Prototyping & User Journey Mapping
- Hotjar Heatmap & Session Replay Analysis
- Usability Testing with 30 target German EV drivers
- Responsive Mobile-First UI Components
Results & Business Impact
- Checkout funnel abandonment dropped by 42% within 60 days of launch.
- Mobile vehicle subscription booking volume surged by 78%.
- Average time required to complete a vehicle subscription decreased from 14 minutes to 3.5 minutes.
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