Case Study Full-Funnel Paid Social Acquisition Campaign (UK & Europe)

Project Overview

Omnichannel paid social advertising framework across Meta, LinkedIn, and YouTube for a fast-growing European PropTech investment platform.

Client & Location

EuroEstate Syndicates
Location: Frankfurt, Germany & London, UK
Industry: Commercial PropTech & Investment

Challenges

• High regulatory scrutiny requiring strict compliance disclaimers across all ad units.
• Traditional display banners experiencing banner blindness and fatigue.
• Multi-market localization needed across German and English-speaking European territories.

Solution

Created interactive video creative showcasing platform walkthroughs, built customized lookalike audiences from high-net-worth investor seed lists, and implemented Conversions API (CAPI) with first-party server data.

Technologies & Tools Used

• Meta Conversions API (CAPI) on AWS Lambda
• Figma Dynamic Ad Creative Variants
• Triple Whale Attribution & Post-Purchase Surveys
• YouTube Action Campaigns & In-Stream Discovery

Results & Business Impact

• Delivered a consistent 4.2x Return on Ad Spend (ROAS) over a 12-month period.
• Scaled quarterly qualified investor pipeline from $500k to $2.8M.
• Cost Per Acquisition (CPA) declined by 31% across UK and German cohorts.