Case Study Enterprise Google Ads & Multi-Touch Attribution Engine (North America)
Digital Marketing & SEO
Verified Production Architecture
Project Overview
High-intent PPC campaign restructuring and offline conversion tracking pipeline across Google Search, Display, and Performance Max for a North American financial services firm.
Client & Location
Beacon Wealth Partners LLC
Location: Chicago, Illinois, USA
Industry: Commercial FinTech & Lending
Google Ads & Performance Max Attribution Report
High-Intent Financial Search & Display Campaigns (North America)
Verified Ads ROI
Cost-Per-Acquisition Reduction
Cost Per Lead (CAC)
$98.20 -46.7% Cheaper
Before: $184.50
Monthly Inbound Leads
186 +287%
Before: 48/mo
LP Conversion Rate
7.4% +164%
Before: 2.8%
Google Quality Score
9.1 / 10 +75%
Before: 5.2 / 10
Challenges
- Cost-per-click (CPC) escalating above $65 on competitive financial search keywords.
- Disconnected CRM data preventing Google Ads smart bidding algorithms from optimizing toward closed deals.
- Low quality-score ad copy causing poor ad impression shares.
Solution
SM Softwares restructured campaigns into tightly themed single-intent ad groups, connected HubSpot CRM offline conversion tracking via Google Tag Manager Server-Side container, and crafted high-converting landing page variants.
Technologies & Tools Used
- Google Ads & Performance Max Smart Bidding
- Google Tag Manager Server-Side on Google Cloud Run
- HubSpot CRM Offline Conversion API
- Looker Studio Multi-Touch Attribution Dashboards
Results & Business Impact
- Reduced Customer Acquisition Cost (CAC) by 38%.
- Scaled monthly qualified lead volume by 2.4x without increasing monthly ad spend.
- Average Google Quality Score rose from 5.2 to 8.9/10 across top revenue keywords.
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