Case Study E-Commerce CRO & Omnichannel Klaviyo Retention Funnel (UK)
Digital Marketing & SEO
Verified Production Architecture
Project Overview
Comprehensive checkout funnel optimization and predictive behavioral email sequencing for a fast-scaling direct-to-consumer apparel and lifestyle brand in the United Kingdom.
Client & Location
Vanguard Apparel Ltd
Location: London, UK
Industry: D2C Fashion & Retail
Google Analytics 4 & GSC Revenue Performance Report
Organic Search & Retention Funnel (UK & International)
Verified E-Com Lift
Monthly Performance Comparison
Monthly Organic Revenue
£184.5K +282%
Before: £48.2K/mo
Mobile Checkout Rate
3.9% +116%
Before: 1.8%
Cart Abandonment
51.8% -24.6% Drop
Before: 76.4%
90-Day LTV Repeat Rate
34.2% +90%
Before: 18.0%
Challenges
- Shopping cart abandonment rate exceeding 76% on mobile devices.
- Generic email batch-and-blast newsletters yielding diminishing open and click-through rates.
- Low customer lifetime value (LTV) with 82% of shoppers making only a single purchase.
Solution
Engineered frictionless one-click mobile checkout UX, deployed multi-stage Klaviyo automated flows triggered by browsing micro-behaviors, and instituted VIP tier loyalty campaigns.
Technologies & Tools Used
- Shopify Plus & Liquid Script Optimization
- Klaviyo Advanced Segmentation & Predictive Analytics
- Hotjar Heatmap & Session Recording Analysis
- A/B Testing with VWO and Google Optimize Alternatives
Results & Business Impact
- Checkout completion rate increased by 24.6% on mobile browsers.
- Email-generated revenue grew by 42%, accounting for 31% of total monthly sales.
- Repeat purchase rate within 90 days improved from 18% to 34.2%.
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